Doing More with Less: How Higher Ed Marketers Can Maximize Impact in the Age of Budget Cuts

Learn budget-conscious approaches to amplify your impact without overextending your team.

Doing More with Less: How Higher Ed Marketers Can Maximize Impact in the Age of Budget Cuts
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Higher education marketing and admissions leaders are facing a harsh reality, with declining enrollment, reduced budgets and growing expectations. The pressure to do more with less is real. But what if the answer isn’t more resources, but smarter use of the ones you already have? 

In this session, higher ed marketing leader Jaime Hunt of Solve Higher Ed and digital strategist Jeff Dillon of SearchStax will share practical, budget-conscious approaches to amplify your impact without overextending your team. Drawing from years of leading transformations at diverse institutions, they’ll share how to reframe constraints as opportunities, unlocking hidden value in your existing website, content and data. 

You’ll leave with strategies to:

  • Turn your website into a self-service hub that lightens the load on admissions and marketing teams
  • Boost discoverability of content with AI-powered search
  • Turn search analytics into a growth engine for your best content
  • Apply AI to improve the relevance and engagement of your content
  • Protect and scale your brand with clear governance and messaging 

 

You’ve already made big investments in your digital presence. Now it’s time to make those investments work harder for you.

Who Should Attend: CMOs, VPs of Enrollment, Marketing Directors and Web/Digital leaders looking to survive (and thrive) through today’s budget crunch.