Making Service Visible

Another academic year is fast approaching, and with it another promotion and tenure cycle in which faculty members will prepare dossiers for promotion. Some, but not all, universities have detailed instructions on what and what not to include in the dossier. At many research institutions, the service section consists of a list of committees on which the faculty member has served with little information about the nature of their participation. Having managed promotion and tenure at multiple institutions, I know that faculty members are often told to check the service boxes and move on.

Yet, the pandemic and its aftermath threw into high relief what most faculty members already knew: Faculty service is a mission-critical portion of workloads and highly undervalued by our institutions. We also know that mission-critical workload is unevenly allocated to and carried out by some faculty members while others either refuse to participate, focus their service outside the institution for the profession or participate as free riders while others pull their load. This leads to conversations about “service slacking” and “service shaming.” Articles abound with useful suggestions on how to address the uneven distribution of service, including advice on how to say no. And the Faculty Workload Equity project, part of an NSF ADVANCE award to the University of Maryland, provides important tools to better understand the contours of differential workloads and ways to create transparency around them.

This conversation is not new; Joya Misra and colleagues suggested in 2011 that changing the culture around service is essential in order to find ways to distribute the workload more evenly and to develop reward mechanisms for doing critical service in mission-central areas like curricular reform or student outcomes assessment. More than 10 years later, this conversation seems to have stalled. Properly recognizing the value of service would be a good way to restart it.

Articulating the Value of Service

Let me start with a story. About 15 years ago, I co-chaired my institution’s reaccreditation bid with the North Central Association of Colleges and Schools. We were tasked, among other things, with collecting information about how our faculty engaged in outreach to our community. Our campus survey about community engagement came back with pitifully little data. We realized that we needed to excavate the information. After visits to lots of faculty meetings, we had an amazingly rich list of ways our faculty were engaging with schools, nonprofits and local governments in our area. To my question about why these activities didn’t appear in any university document, faculty members universally replied that they didn’t think anyone cared.

As Cullen C. Merrit recently argued, service and engagement activities are ways that the academy provides value to society at large. I agree. Yet we cannot value or demonstrate the impact of what we don’t document.

To that end, colleges can launch a service portfolio that faculty can submit as part of promotion and performance-review processes. The service portfolio documents the range of service activities for each faculty member, as well as success metrics that demonstrate their impact on students, other faculty and the institutional mission. Identifying impact is a first step in increasing the value our institutions place on service activities and establishing fairer systems of allocation and rewards.

The Service Portfolio

Before you stop reading because no one wants to do more service work, a service portfolio can help bring attention to the value of work by demonstrating the impacts and outcomes. Indeed, some universities and colleges already have faculty members provide such information about service; others make suggestions about how to craft a promotion and tenure service and engagement dossier.

As with a teaching portfolio, a service portfolio is a structured assemblage of contributions to mission-critical activities around student and faculty success (e.g., mentoring, curriculum development, professional development) and engagement with local and regional communities (e.g., support for K–12 education, support for local governmental and nongovernmental agencies).

Service portfolio guidelines could begin by listing elements of the stated mission or the strategic planning goals at the department, college/school and institution levels. In consultation with department chairs or deans, faculty members would then select those elements to which they contribute through their service activities. In addition to describing their contributions, faculty could describe outcomes and impacts either in terms of future goals or what can already be measured.

For example, a faculty member might want to prioritize curriculum development or faculty mentoring. In that case, we might expect them to serve locally or institutionally in those areas, to engage in professional development opportunities, or to develop community engagement activities related to their specializations. A focus on value requires that the service portfolio identify the impacts or expected outcomes of each activity. For example, participation in a curriculum revision might result in higher learning outcomes or lower DFW rates. Faculty mentoring can result in improved teaching outcomes, enhanced research productivity and an improved work environment.

There are numerous advantages of a service portfolio over the current way of counting the number of committees on which we serve. First, faculty members can gain agency in the way that they shape and narrate their own contributions to the institutional mission through service. Agency is a motivating factor that might encourage yet more engagement. Faculty members will have a harder time free riding on a committee when they must articulate their contributions and when those contributions are then reviewed by departmental peers. Equity-minded faculty members and chairs/heads will be better able to track individual contributions and ensure that service is equitably allocated. And chairs and departmental colleagues who are impressed with a particular faculty member’s service contributions will be better positioned to suggest that recognition or reward for those contributions may be in order.

To be sure, putting together a service portfolio will require extra time, something that faculty members do not have lots of. But the relatively small time commitment can result in significant benefits to faculty and to the institution. Intentional and agentic shaping of service and engagement workloads can ensure that mission-critical work is accomplished in a visible way and can be assessed for impact. Perhaps most importantly, a service portfolio gives information and tools to our colleagues to amplify impactful and valuable activities.