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Adobe Target Expert Business Practitioner | AD0-E406 | Latest Practice Exam
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This Practice Exam will touch all areas required for a good Adobe Target Business practitioner role & responsibilities. It gives question with answer to all areas required for the exam "Adobe Target Expert Business Practitioner | AD0-E406 |", as stated by the Adobe. This course will provide practice questions on "Adobe Target Expert Business Practitioner" modules which will help in understanding the exam pattern for this exam as well as also help you in enhancing your knowledge in Adobe Target and specially in areas of Personalization & Optimization.
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified as a Target Business Practitioner has:
Typically 2+ years experience with optimization platforms, including Adobe Target
Hands-on experience with Adobe Target
Typically 2+ years experience leading/contributing to optimization programs
An understanding of basics of Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)
The ability (1) to understand and translate business KPIs into optimization goals and (2) to make suggestions based on needs assessment
The ability to determine the appropriate Adobe Target activity types based on optimization goals
Knowledge of how HTML and CSS can be used to optimize the user experience
Understanding of JavaScript as a concept
The knowledge of statistical concepts and data analysis as it applies to optimization
An in-depth knowledge of the three-step workflow (experiences, targeting, goals and settings, including all reporting sources)
The ability to translate Activity reporting results into actionable insights and suggestions
An understanding of the impact of changing technologies on Target (e.g., ITP, GDPR/CCPA, SPA)
An understanding of how Recommendation Activities can be used as a solution
Technologies
Marketing cloud debugger / also called Adobe Experience Cloud debugger
Adobe Analytics as a reporting source for Target specifically A4T integration
Browser's console / Browser developer tools such as console, network tab
Network tools in browser
Basic understanding of other Adobe Tools
Developer Console (any web browser)
Adobe Target sample calculator
Adobe Audience Manager fundamentals
Adobe Experience Cloud (as audience source for Target)
Adobe Experience Manager
Basic knowledge of terminology used in statistics as related to Target
Basic knowledge of cookies behavior
How to read a Solution Design Reference
Exam Information
Exam number: AD0-E406
Exam name: Adobe Target Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 68
Formats: Multiple choice and multiple select
Duration: 136 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 46/68
Price: $225 USD / $150 USD (India)
Exam Objectives and Scope
Section 1: Planning and strategy (31%)
Identify business KPIs and successfully translate these into optimization goals given key business requirements
Identify opportunities for optimization based on business KPIs and data analysis
Prioritize test ideas based on business needs, level of effort, and potential for lift
Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Construct test hypotheses based on a given scenario and identify hypotheses elements
Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Determine KPI-based primary and secondary success metrics
Assess audience requirements
Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
Section 2: Configuring, Executing and Managing (42%)
Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Apply procedures to create an experience using VEC
Apply procedures to create an experience using Form-Based Composer
Apply procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Apply procedures to create an A/B test activity
Apply procedures to create an XT activity
Apply procedures to create an MVT activity
Understand how AP is used for solutions
Apply procedures to create a Recommendation activity
Apply procedures to create an Audience in Target
Apply procedures to set Goals and Settings
Apply procedures to conduct Activity QA
Apply procedures to manage Activities and Audiences within Target
Section 3: Analyzing and Reporting (17%)
Define and evaluate report settings to help set the elements that appear in a report
Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Evaluate and identify common problems associated with A/B testing and how to avoid them
Understand how Automated Personalization Summary reports differ from other reports
Evaluate Experience Performance reports (MVT)
Determine the winning variation based on the observed lift, confidence levels and business objectives
Section 4: Troubleshooting (10%)
Diagnose activity qualification issues
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Verify metrics and reporting
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