Digital Product & Service Management

Digital Product & Service Management
Description

Free Courses : Digital Product & Service Management

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner


Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.


Course Content:

  • Mission of Digital Products and Services

  • Examples of Digital Products and Services and its management

  • Role of PO/PM and P/S Management

  • Basic Product Management Process

  • Practical Examples from Retail Banking

  • Interactive Part


Basic Product Management process:

  • Finding the problem you want to solve

  • Questioning the problem

  • Testing possible solutions

  • Defining a solution

  • Defining of a clear product vision

  • Getting of a cross-functional buy-in

  • Building of a Minimum Viable Product

  • Guiding of execution


Considered Areas:

  • Product owner role examples from retail banking and digital business

  • Product manager VS Product owner roles

  • Product owner mission

  • Defining the vision

  • Managing the product backlog

  • Prioritizing needs

  • Digital Channels building

  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

  • Examples from leading worldwide banks


Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

MBA, The Boston University, USA

Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

Six Sigma Black Belt

Experience:

Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.


Linked topics:

  • Business Fundamentals

  • Agile

  • SCRUM

  • Project Management

  • Marketing & Business Strategy

  • Online and Digital Business

  • Leadership

  • Digital transformations / Strategy

  • Product Management

  • Strategic Planning & Execution

  • Stakeholder Communication

  • Solution Ideation & Implementation

  • Continuous Process Improvement

  • Budget & Resource Management

  • Technical Leadership & Development

  • Regulatory Compliance

  • Business Process Development

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