Free Courses : Digital Product & Service Management
Welcome to course: Digital Product & Service Management
2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Mission of Digital Products and Services
Examples of Digital Products and Services and its management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking
Basic Product Management process:
Finding the problem you want to solve
Questioning the problem
Testing possible solutions
Defining a solution
Defining of a clear product vision
Getting of a cross-functional buy-in
Building of a Minimum Viable Product
Guiding of execution
Product owner role examples from retail banking and digital business
Product manager VS Product owner roles
Product owner mission
Defining the vision
Managing the product backlog
Digital Channels building
Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
Examples from leading worldwide banks
Professor of The Retail Banking School
Digital Business and Retail Banking Expert
MBA, The Boston University, USA
Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia
Six Sigma Black Belt
Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Marketing & Business Strategy
Online and Digital Business
Digital transformations / Strategy
Strategic Planning & Execution
Solution Ideation & Implementation
Continuous Process Improvement
Budget & Resource Management
Technical Leadership & Development
Business Process Development
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