Digital Product & Service Management

Digital Product & Service Management

Free Courses : Digital Product & Service Management

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

  • Mission of Digital Products and Services

  • Examples of Digital Products and Services and its management

  • Role of PO/PM and P/S Management

  • Basic Product Management Process

  • Practical Examples from Retail Banking

  • Interactive Part

Basic Product Management process:

  • Finding the problem you want to solve

  • Questioning the problem

  • Testing possible solutions

  • Defining a solution

  • Defining of a clear product vision

  • Getting of a cross-functional buy-in

  • Building of a Minimum Viable Product

  • Guiding of execution

Considered Areas:

  • Product owner role examples from retail banking and digital business

  • Product manager VS Product owner roles

  • Product owner mission

  • Defining the vision

  • Managing the product backlog

  • Prioritizing needs

  • Digital Channels building

  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

  • Examples from leading worldwide banks

Course Author:


Professor of The Retail Banking School

Digital Business and Retail Banking Expert


MBA, The Boston University, USA

Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

Six Sigma Black Belt


Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

  • Business Fundamentals

  • Agile


  • Project Management

  • Marketing & Business Strategy

  • Online and Digital Business

  • Leadership

  • Digital transformations / Strategy

  • Product Management

  • Strategic Planning & Execution

  • Stakeholder Communication

  • Solution Ideation & Implementation

  • Continuous Process Improvement

  • Budget & Resource Management

  • Technical Leadership & Development

  • Regulatory Compliance

  • Business Process Development

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