Learn Basics of Content Analysis and Content Strategy

Learn Basics of Content Analysis and Content Strategy

Free Courses : Learn Basics of Content Analysis and Content Strategy

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will makeyou understandContent Analysiswhichhelps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for yourcontent creation and management process.

This course further covers the topic ofcontent strategy which plans the creation, publication, and governance of useful, usable content in all mediums. A Content Strategy is made as it enables the use of all resources of contentwhicha brand has at that point of time.

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help youhave a basic understanding of content analysis and evolve an optimal content strategy for your brand.

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