Free Courses : SEO Writing Masterclass
Catapult your content strategy into the future of SEO with Surfers all-in-one, AI-backed and user-friendly content creation platform.
Use this SEO content writing course as an all-level introduction to Surfer and SEO; all the while, optimizing your on-boarding process.
This SEO Writing Masterclass is an invaluable resource for both content managers, and writers alike.
This unique and dynamic SEO writing course provides you with over 19 lessons covering a range of SEO-related topics such as search intent, NLP (natural language processing), keyword research & evaluation, competitors analysis and many more.
It also serves as an in-depth look at Surfers platform and SEO content writing by those who know it best!
By the end of this masterclass, youll not only be certified in Surfer, youll confidently be able to implement what youve learned to refresh your content marketing strategy.
Dont miss this wave.
Well see you inside the SEO Writing Masterclass 2.0!
AI-Backed Keyword Research
Finding great keywords is hard work. When you chase the keywords out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are within your reach and will bring you the biggest ROI.
Your job is only getting started after you hit publish. Well teach you how to audit your previously published articles, measure your progress, and give you actionable steps to take to optimize your content after its been published.
Natural Language Processing
The fundamental goal of communication is to be understood. Knowing which words and phrases to useand where to place themwill ensure that both Google, and your target audience, enjoy your content. Well share little-known insights to enable you to navigate Googles algorithm with confidence and ease.
Comprehensive Competitor Analysis
How can you compete if you dont fully understand who youre in the game with? Well teach you how to determine the industry leaders in your sector using Surfers cutting-edge tools, what factors are relevant when making comparisons, and how to apply this data to the SERPs. We like a data-backed home court advantage, dont you?
Stress-Free Content Strategy
Long gone are the days of grueling, mind-numbing strategy sessions. Learn how to use Surfer to create relevant content clusters, and take the guesswork out of your content strategy. Gather hundreds of main and supporting page ideas in minutes to establish yourself as an authority in your respective sector.
Efficient Outline Creation
The best writers will agree that creating an outline to organize your ideas, plan your headings, and answer all the main points is fundamental. That said, the outline creation process can be a real drag. Well show you how to use our AI-generated outline builder to ensure that every topic + heading you include is relevant and perfectly aligned with your SEO goals.
30 Experts knowledge.
1 spectacularly dynamic course.
At Surfer, our mission is to help marketing agencies and content creators to increase their organic traffic, boost their overall productivity, measure their results, and skyrocket their ROI.
We do this by bringing a variety of multi-disciplinary professionals across cultures to dream, build, test and create.
Over 10,000 teams use Surfer to write top-ranking, high-quality content.
Surfer offers dozens of languages and operates in almost every country.
Data doesnt lie.
Surfer has been helping content marketers double and triple their organic traffic with its ever-evolving, data-backed, cutting-edge software.
This course condenses this powerful tool and 30+ experts knowledge into 3 concise modules.
MODULE 1: The Foundation: A brief overview of what youll learn in this course, and best practices.
Welcome to Surfer's SEO Writing Masterclass v. 2.0
MODULE 2: Organize, Write + Optimize
Well take you through the three most fundamental stages of writing: the Discovery Phase, the Writing Phase, and lastly, the Optimization Phase.
Welcome to "The Discovery Phase"
The Discovery Phase: What is search intent?
The Discovery Phase: Targeted Keyword Research + Evaluation
The Discovery Phase: The Importance of Outline Building
The Discovery Phase: What is NLP, and why does it matter?
The Discovery Phase: Content Creation for the 5 Stages of Awareness
The Writing Phase: Your A to Z SEO Checklist
The Writing Phase: How to make the most of Surfer's AI-backed Content Editor
The Writing Phase: Everything you've ever wanted to know about LINKS!
The Writing Phase: Let's get META! How to make the most of meta descriptions
The Writing Phase: The Psychology behind a Stellar CTA
The Optimization Phase: So, you've hit publish...now what?
The Optimization Phase: Evaluate your content's success post-publish in seconds with Surfer's Audit tool
The Optimization Phase: Bonus! Get your free Post-Publish Optimization Template
MODULE 3: Above and Beyond
This module is our gift to you. Apart from everything youve learned in Module 2, wed like to answer some of your most frequent questions, discuss some of our favorite tools and share some fumbles (+ lessons learned) with you too!
You've got questions, we've got answers: Surfer FAQs!
5 SEO Mistake Everyone Makes (and you should avoid)
8 Must-Have Tools in your SEO Arsenal
MODULE 4: Implementation
Youve just about finished the course, now its time to take everything youve learned, and go out into the world of SEO (again). Heres how to apply what youve learned!
Whats next? + Special offer for graduates!
How to become Surfer Certified?
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