Analyze Market Opportunity

Free Courses : Analyze Market Opportunity

This course reviews the external environmental factors andinternal organizational capabilities that impact how a company operates tocreate a successful product or brand. Since companies operate in dynamicenvironments, understanding the changing landscape and current trends that areimpacting the business helps to develop a sound Marketing Strategy. This courseincludes three process namely - Determine Strengths and Weaknesses, DetermineOpportunities and Threats and Define Market and Identify Market Segments. Thecourse is useful to students and professionals who wish to gain an in depthunderstanding of the topic analyzing market opportunity. The many authors,advisers, and reviewers of the course have worked in numerous Sales andMarketing areas and geographic regions across a variety of industries. Thus,insights provided by them make this course industry independent. The coursedefines the topic in terms of processes that comprise a series of actions thatleads to a particular result. Each process requires specific inputs and thenuses tools to create specific outputs.

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